When a journalist becomes a content marketer

Writer Abroad just finished reading Dan Lyons’ book, Disrupted: My Misadventure in the Start-up Bubble. The book was about Lyon’s journey going from Newsweek journalist to HubSpot content marketer.

Writer Abroad couldn’t help but sympathize. With Dan. With all journalists (and content marketers). And with the entire country, which is losing its journalists right and left.

But a journalist losing his job matters far beyond that individual. Because when journalists lose, all of us lose. If there’s anyone we don’t want being laid off or being treated badly, it’s our journalists. Because their treatment and success is tied strongly to the success of democracy.

So if presidential nominees can say they are banning entire publications like the Washington Post from covering their campaign, our country is in big trouble. Huge trouble.

No watchdogs. No democracy.

It’s bad enough already. Corporate-owned media dominates. Independent voices that get heard are few. Luckily there are some good ones, like Amy Goodman of Democracy Now!, which she founded in 1996 with the motto of “going where the silence is.”

Speaking at Lit Fest in Chicago on June 11, Amy Goodman discussed how the corporate media doesn’t cover the views of the majority. Instead, they are a tool to silence the majority. She cited Super Tuesday 3. On this day, instead of showing Bernie Sanders' speech in Phoenix, Arizona, which was more highly attended than any other candidates’ speech in the country that night, Fox News showed Donald Trump’s empty podium for 20 minutes instead.

“Media can be the greatest force for peace on earth. Or its greatest enemy,” said Goodman to her Chicago audience.

Writer Abroad thinks it’s pretty clear which version of the media the United States has right now.

How I published my first book for expats

Guest post by Véronique Martin-Place

Véronique Martin-Place is a writer who specializes in expatriation. She is the author of Finding Your Feet In Chicago – The essential guide for expat families, published by Summertime Publishing (2012). It is available in Paperback and Kindle Edition on Amazon. Her website is Writer Forever. She is also on Twitter (writer_forever) and Facebook.

In this guest post, she explains what the writing process was like for her first book and how she collaborated with her publisher.

Finding the idea

An expat guide to Chicago

One year after settling in Chicago I was hired as a ghostwriter to write a guide about Chicago for expats. The guidelines were extremely specific and they didn’t allow much space for creativity. At the same time, I was experiencing culture shock—and I was not the only one. Several families had moved abroad at the same time as we had and we were all searching for information and advice. Simultaneously, I had also started my own blog, Expat Forever, where I shared my experiences about expat life as a mom and active spouse. I received a lot of questions from future expat parents about Chicago, where to settle, which school to choose, culture shock, among other things. I knew that the guide I was writing as a ghostwriter didn’t answer these very specific questions either. I searched for a local guidebook for expat families and I found out there was none. So I decided to fill this gap by writing Finding Your Feet In Chicago – The essential guide for expat families.

Approaching my publisher

Summertime Publishing was the first publisher I contacted. I knew that this publisher specialized in “books by and for people who live or have lived overseas”. Moreover I had ‘met’ Jo Parfitt, the founder of this publishing company, through her online course Definite Articles. I had also read several of her books, including A Career in Your Suitcase. So in December 2010, I sent her a book proposal. Jo answered me in a timely manner. We then exchanged a lot of e-mails. Jo’s main question was: is there a market for your book? I did my homework and she was convinced by my answers. I received a publishing contract in April 2011.

Writing and editing the book

After agreeing on a detailed table of contents, I started to write the book. It took me longer than expected but she was rather flexible on the deadline. Writing in English was a challenge for me, since this is not my mother tongue. So I hired a professional proofreader and editor to check my work. One year after signing my contract, I sent my first draft to Jo. And then the process of editing the whole book again and again began. At the same time, I worked on the book cover with a designer recommended by my publisher. It took four additional months to finally hold the book in my hands.

Would I do it again?

I think so and for two main reasons:

-       Jo Parfitt is a well-known expat writer and now publisher. She is well connected to a large expat network. So as one of her authors, you benefit from her database of contacts (fellow authors, print and web magazines) and the Expatbookshop website. It is very helpful when the time comes to promote your book, even if this remains the author’s job. And believe me, promoting a book is more difficult and demanding than writing it. You benefit from professional editors and designers she has been working with for a long time. So you don’t waste time looking for the right person to work with on specific issues such as editing, book cover, and internal book design.

Despite my rewarding experience with Summertime Publishing, next time I might give self-publishing a shot. Especially since a new writing and publishing adventure is in the works.

Northwestern Summer Writers' Conference

by Kelly Jarosz

Occasionally, writers abroad need to return home for inspiration and education. Or, if your home country is not the United States, this is a great chance to live the writer abroad dream.Art and Craft: the Northwestern Summer Writers’ Conference will be held August 4-6, 2010, at the campus of Northwestern University in Evanston, Illinois, just north of Chicago.

This smorgasbord-style conference offers panel discussions and workshop sessions on fiction, non-fiction, memoir, travel writing and writing for children, lead by award-winning writers, teachers, editors and publishers from the Chicago area. Topics cover the gauntlet of the writing process, from brainstorming and character development through scene writing to publication and building an online platform. Each evening offers a reception and readings. Manuscript consultation with a faculty member is available for an additional fee.

I attended the 2009 conference, when I was first dipping a non-committal toe into the creative writing pool. I appreciated the variety of topics and the enthusiasm of the instructors. The freelancing workshop was especially productive, as the instructors led participants through the steps of developing a magazine article, from idea generation to submission. I received the guidance and encouragement I needed from the instructors to further develop my initial idea after the conference. The resulting article was published in a Swiss expat magazine nine months later.

More information, including the 2010 conference program, is available online. If you are new to creative writing or are looking for exercises to strengthen your writing, I recommend this conference.

Kelly Jarosz is an American writer living in Zurich. She spends her time seeing, eating, drinking and writing about as much of Switzerland and Europe as she can. She is writing her first novel and blogs about her expat adventures here.